Skip to main content
Live Webcast Replay

The Art of Marketing for CPAs


Total Credits: 4 including 2 Business Management & Organization - Non-technical, 2 Communications and Marketing - Non-technical

Average Rating:
   3
Categories:
ACPEN Industry Institute |  Personal Development
Faculty:
Jonathan Robinson, MA, MFT
Course Levels:
Update
Duration:
4 Hours
License:
Product Setting: Expires 30 day(s) after program date.

Dates
Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Description

To make more money in less time, all accountants need to learn to market themselves effectively to their clients or their firm. For better or worse, promotions and more money go to those who are the best marketers, rather than the most competent accountants.  In this fascinating and fun workshop, participants will learn seven key ways to get more clients and/or promotions through the art of marketing.

Basic Course Information

Learning Objectives
  • How to improve your standing with your boss or clients
  • Overcome your fear or reticence to do self promotion
  • Make more money by knowing how to get promoted and/or attract more clients in a shorter period of time
  • Give your firm or clients greater value so they will rave about what you have to offer

Major Subjects
  • Why marketing and self promotion are so important today
  • What keeps people from learning this skill, and how to overcome those obstacles
  • How to get people (your boss, co-workers or clients) to like working with you
  • How to sell someone on your services in a single minute
  • How to attract more clients or the attention of your boss in a way that "wows" them
  • How to get referrals from your clients or glowing reviews from your boss
  • The 3 communication skills every business person needs to master, and why
  • The 3 principles that really lead to more success in the business world, and how you can use those principles for you company and career

Course Materials

Faculty

Jonathan Robinson, MA, MFT Related Seminars and Products


Jonathan Robinson is a psychotherapist, best-selling author of ten books, and a professional speaker from Northern California.  For the past 30 years he has spoken to dozens of Fortune 500 companies including Google, Microsoft, Dell Computer, Coca-Cola, and Fed-Ex. Mr. Robinson has made numerous appearances on the Oprah show and CNN, as well as other national TV talk shows. He has reached over 100 million people around the world, and is known for providing his audiences with immediately useful information presented in a fun and entertaining manner.

 

Jonathan speaks regularly to Fortune 500 companies such as Google, Microsoft, Dell, Bank of America, Coca-Cola, and FedEx/Kinko’s. In his public talks and workshops, Jonathan is known for providing his audiences with powerful and immediately useful information in a fun and entertaining manner.


Dates

Mon, Jul 29, 2024 - 02:00pm to 05:40pm EDT
Mon, Aug 05, 2024 - 10:00am to 01:40pm EDT
Fri, Aug 23, 2024 - 02:00pm to 05:40pm EDT
Mon, Sep 16, 2024 - 10:00am to 01:40pm EDT
Sat, Sep 21, 2024 - 10:00am to 01:40pm EDT
Mon, Sep 30, 2024 - 02:00pm to 05:40pm EDT
Mon, Oct 14, 2024 - 10:00am to 01:40pm EDT
Thu, Oct 31, 2024 - 02:00pm to 05:40pm EDT
Mon, Nov 04, 2024 - 10:00am to 01:40pm EST
Thu, Nov 21, 2024 - 02:00pm to 05:40pm EST
Thu, Dec 05, 2024 - 06:00pm to 09:40pm EST
Sat, Dec 14, 2024 - 10:00am to 01:40pm EST
Mon, Dec 16, 2024 - 02:00pm to 05:40pm EST
Tue, Dec 17, 2024 - 10:00am to 01:40pm EST
Thu, Dec 26, 2024 - 10:00am to 01:40pm EST
Wed, Jan 15, 2025 - 01:00pm to 04:40pm EST
Fri, Jan 31, 2025 - 09:00am to 12:40pm EST
Fri, Feb 07, 2025 - 11:00am to 02:40pm EST
Wed, Feb 19, 2025 - 01:00pm to 04:40pm EST
Wed, Mar 12, 2025 - 09:00am to 12:40pm EDT
Sat, Mar 15, 2025 - 11:00am to 02:40pm EDT
Tue, Mar 25, 2025 - 11:00am to 02:40pm EDT
Fri, Apr 04, 2025 - 01:00pm to 04:40pm EDT
Thu, Apr 17, 2025 - 09:00am to 12:40pm EDT
Tue, May 13, 2025 - 11:00am to 02:40pm EDT
Wed, May 28, 2025 - 01:00pm to 04:40pm EDT
Mon, Jun 09, 2025 - 09:00am to 12:40pm EDT
Tue, Jun 17, 2025 - 11:00am to 02:40pm EDT
Sat, Jun 21, 2025 - 11:00am to 02:40pm EDT
Fri, Jun 27, 2025 - 01:00pm to 04:40pm EDT

Additional Info

Basic Course Information

Course Developer Jonathan Robinson
Prerequisites None
Advanced Preparation None
Original Recording Date

01/19/2024


Yellow Book

No


Designed For

All


Date Added to Catalog 10/23/23

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Instructional Delivery Method Group Internet Based
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
Course Registration Requirements Online Registration

Promo Video

Reviews

5
4
3
2
1

Overall:      4

Total Reviews: 3